Any true Bostonian will tell you two things; 1) The Patriots are our lifeblood and 2) “America Runs on Dunkin.”  To drive downloads of the DD Perks App, our team created a spot and billboard to promote the “Pats Win-You Win” promo that would run throughout the Patriots season.

 

Delivering over 1.3M impressions between pre and post-season, the campaign also lead to increased app downloads. Because, let’s face it, who wouldn't want an 87 cent Dunkin' coffee?