top of page
PLUMBERS UNION LOCAL 12
A long-time partner and advertiser on CBS Boston's WBZ, Fusion4 continues to provide strategic creative and distribution plans. Working with their marketing team, we develop stories that will best communicate their goals and brand message to their B2B and consumer targets in the Boston DMA.
BRAND AWARENESS
Target: Consumers/Homeowners
On the heels of COVID, Local 12 wanted to share the message of total safety and readiness. Not only in terms of the assurance of letting their plumbers into their consumers' homes, but also educating consumers on the importance of their work in terms of clean water supply during the pandemic. In addition to their general messaging, they also aimed to elevate brand awareness for their new Plumbers911 platform.
Covid + Safety Messaging
Plumbers 911 Brand Awareness Spot
RECRUITMENT SPOTS
Target: Current Plumbers + Job Seekers
The second goal for Local 12 was to elevate recruitment efforts. To do so, we aimed to communicate the success stories of those who had joined the union. These testimonials showed the multiple perks of joining the Plumbers union, including training, benefits, and financial success.
bottom of page